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Cardlytics Success Stories

It works

Retail Acquiring new customers and driving in-store sales

Working with Cardlytics, we’re able to get customer insights that we normally would not otherwise see in our own data.”

Daniel Lane Director Retail Marketing, Clarks
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Retail Influencing new customers in a trusted channel

No other company we’ve worked with has been able to prove incremental improvements in ROI, and we attribute that to Cardlytics’ powerful purchase insights.”

Aubrey Judson Director of Paid Acquisition, Saatva
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RETAIL

National Sporting Goods Retailer

5:1
iROAS

“Cardlytics is the only program providing this level of lift!”

Goals:

  • Drive seasonal revenue
  • Increase share within category
  • Acquire new customers & engage current customers

Targeting Strategy:

  • Launch campaigns timed to seasonal shopping events
  • Identify and engage category shoppers with custom messaging
RETAIL

Specialty Discount Retailer

10.8%
Percentage point gain in share of wallet

Goals:

  • Increase share of wallet among current customers
  • Drive incremental sales

Targeting Strategy:

  • Target infrequent customers who shop competitors
RETAIL

National DIY Retailer

6:1
iROAS

“At this return, we’re exploring every opportunity to maximize our reach and spend.”

Goals:

  • Acquire new customers
  • Drive spend from current shoppers
  • Defend market share against online disruptors

Targeting Strategy:

  • Identify and target prospective new customers
  • Engage category shoppers
  • Conquest based on brands, annual spend, and purchase frequency
RETAIL

National Specialty Retailer

544%
iROAS

“We want to be as evergreen as possible on the Cardlytics platform.”

Goals:

  • Grow and defend market share in regional markets
  • Drive incremental sales

Targeting Strategy:

  • Conquest customers from major competitors in target markets
  • Drive sales with existing customers, segmented by purchase frequency
GROCERY

Regional Specialty Grocer

320K+
Purchases

Goals:

  • Acquire new customers
  • Engage current customers
  • Drive incremental purchases

Targeting Strategy:

  • Bring in new customers who shop at traditional and specialty grocers
  • Target current customers
  • Launch campaign leading up to the Thanksgiving season
RETAIL

Auto Service Franchise Group

4,350
New customers

Goals:

  • Acquire new customers
  • Engage existing customers
  • Drive incremental revenue

Targeting Strategy:

  • Identify and target likely new customers
  • Drive spend from infrequent and frequent customers
  • Maintain annual evergreen campaign
RETAIL

Regional Home Décor Chain

19%
of new customers made a repeat purchase within 60 days

Goals:

  • Drive measurable in-store sales
  • Increase customer long-term value

Targeting Strategy:

  • Target new customers who spend in the category
  • Engage selected growth markets
RESTAURANT

National Casual Dining Restaurant

4:1
iROAS

“Cardlytics continues to deliver incremental transactions to warrant higher percentages of our marketing spend each year.”

Goals:

  • Optimize incremental transactions
  • Acquire customers who show repeat purchase behavior
  • Grow in-store and to-go/catering sales

Targeting Strategy:

  • “Add one more trip” from current guests
  • Acquire valuable new guests
  • Target guests who have purchased catering and on-line/delivery
RESTAURANT

National Quick Service Restaurant

4:1
iROAS with a high average check

“Cardlytics is a rare tool that drives measurable transactions without discounting our brand or products.”

Goals:

  • Steal share from competitors
  • Decrease switching behavior
  • Build awareness of new products and emerging digital ordering methods

Targeting Strategy:

  • Reach infrequent guests who were active QSR switchers
  • Win back lapsed guests who were previously loyal customers
TELECOM

National Telecom Provider

240%
Increase in investment across 3-year partnership

“It’s getting harder to acquire customers, but Cardlytics is working. They bring reliable, efficient scale.”

Goals:

  • Acquire new subscribers that are incremental from other media influence (as measured by Nielsen)

Targeting Strategy:

  • Target new customers using similar competitive plans
RESTAURANT

National Pizza Chain

13:1
ROAS

“Cardlytics made it easy for us to check their results against our CRM.”

Goals:

  • Find and motivate new customers to order pizza
  • Meet or beat standard new customer acquisition costs

Targeting Strategy:

  • Target customers who have not visited in the last year but are actively ordering from 3 competitive national pizza chains
TRAVEL

Major US Airline

15-35%
Incremental lift in bookings

“Cardlytics is a proven program to our Finance and Revenue Management teams, so funding it is a no-brainer. It’s like an arcade game where putting in $1 gives you $5 back every time.”

Goals:

  • Drive incremental sales
  • Grow market share among non-loyal customers

Targeting Strategy:

  • Target air travelers based on their competitive spend among key competitors
RETAIL

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